{"id":531,"date":"2020-01-30T16:50:33","date_gmt":"2020-01-30T16:50:33","guid":{"rendered":"https:\/\/franchisematch.local\/?p=531"},"modified":"2020-01-30T16:50:35","modified_gmt":"2020-01-30T16:50:35","slug":"a-brief-history-of-franchising","status":"publish","type":"post","link":"https:\/\/fm2.dev.craftwebshop.com\/\/a-brief-history-of-franchising\/","title":{"rendered":"A Brief History of Franchising"},"content":{"rendered":"\n<p>With a new year and a new decade in front of us, more adults begin to consider the many benefits of franchise ownership as a way to take greater control over their Income, Lifestyle, Wealth, and Equity (<a href=\"https:\/\/entrepreneurssource.com\/blog\/uncategorized\/the-entrepreneurs-source-focus-on-goals-for-the-life-you-actually-want\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ILWE (opens in a new tab)\">ILWE<\/a>) goals.  To help this new round of Seekers better understand the opportunities that await them by becoming franchise owners, we want to re-share this important article.  This was <a rel=\"noreferrer noopener\" aria-label=\"published by Forbes (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2019\/04\/12\/the-history-of-franchising-and-why-today-its-easier-than-ever\/#225bab6a2db3\" target=\"_blank\">published by Forbes<\/a> in 2019, but written by the Visionary Founder of The Entrepreneur&#8217;s Source, <a rel=\"noreferrer noopener\" aria-label=\"Terry Powell, CFE (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/terrypowellcfe\/\" target=\"_blank\">Terry Powell, CFE<\/a>. <\/p>\n\n\n\n<p><strong>Once upon a time,<\/strong>&nbsp;if you wanted to buy a franchise, you might have found an ad in the paper, like the one that appeared in a 1949&nbsp;<em>New York Times&nbsp;<\/em>issue, which I recently found while combing through some online library newspaper archives.<\/p>\n\n\n\n<p>\u201c<em>Do you have $10,000 to $20,000 to invest?\u201d the headline blared in the classifieds. It continued: \u201cWe will set you up to operate a successful ladies cotton dress shop, on a franchise basis. Successful stores now operating in New York State, New Jersey and Long Island. You can locate the store in your own community, no experience necessary. Excellent opportunity to develop your own business and make a comfortable living. Write for appointment.<\/em>\u201d<\/p>\n\n\n\n<p><strong>It\u2019s a different world now<\/strong>. There are franchise brokers, franchise websites, franchise books and than there are Career Transition Coaches such as myself.<\/p>\n\n\n\n<p>I like looking back at the history of franchising, in part because I\u2019m so interested in the future of franchising. But looking back at the past isn\u2019t just an exercise in nostalgia. If you remember and understand where you\u2019ve been, you can often figure out where you\u2019re going. Looking to see how far we\u2019ve come in franchising should serve as a reminder to everyone: It\u2019s a lot easier to get into franchising than it used to be. There are far more opportunities and resources than there were in the past.<\/p>\n\n\n\n<p><strong>To show you what I mean, here\u2019s a brief, incomplete history of franchising.<\/strong><\/p>\n\n\n\n<ul><li><strong>1921:<\/strong> It wasn\u2019t the first franchise, but\u00a0<a href=\"https:\/\/www.whitecastle.com\/about\/timeline?decade=1920\">White Castle opened its first location in Wichita, Kansas<\/a>. Maybe more important in the history of franchising is that they opened their\u00a0<em>second<\/em>location\u00a0<a href=\"https:\/\/worldhistory.us\/american-history\/white-castle-originator-of-fast-food.php\">in 1922, in El Dorado, Kansas<\/a>.<\/li><li><strong>1935:<\/strong> Howard Johnson\u2019s\u00a0<a href=\"https:\/\/www.theatlantic.com\/business\/archive\/2016\/09\/howard-johnsons-franchise\/499157\/\">awarded its first franchise to Reginald Sprague<\/a>. Sprague was a friend of Johnson\u2019s (for those who don\u2019t know, Howard Johnson\u2019s was once a legendary franchise of restaurants and hotels; now, it\u2019s barely alive as a brand).<\/li><li><strong>1955:<\/strong><a href=\"https:\/\/www.mcdonalds.com\/us\/en-us\/about-us\/our-history.html\"> Ray Kroc opened the first franchised McDonald\u2019s<\/a>and began selling them pretty much everywhere. It was this decade and throughout the 1960s and \u201870s that franchising as a concept\u00a0<em>really<\/em>\u00a0took off.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/d10go8g0ra2k4p.cloudfront.net\/wp-content\/uploads\/2020\/01\/Ray_kroc_1976.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/d10go8g0ra2k4p.cloudfront.net\/wp-content\/uploads\/2020\/01\/Ray_kroc_1976.jpg\" alt=\"Photo of Ray Kroc from 1976 via Wikipedia\" class=\"wp-image-533\" width=\"360\" height=\"436\" srcset=\"https:\/\/fm2.dev.craftwebshop.com\/\n\/wp-content\/uploads\/2020\/01\/Ray_kroc_1976.jpg 719w, https:\/\/fm2.dev.craftwebshop.com\/\n\/wp-content\/uploads\/2020\/01\/Ray_kroc_1976-248x300.jpg 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a><figcaption><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ray_Kroc\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Franchising Pioneer for McDonald's, Ray Kroc - 1976 (opens in a new tab)\">Franchising Pioneer for McDonald&#8217;s, Ray Kroc &#8211; 1976<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Actually, I could list a lot more dates, but if we went through a thorough, comprehensive timeline, I\u2019d have to spend years writing it, and you\u2019d be taking years to read it. In fact, some people even credit Benjamin Franklin for being&nbsp;<a href=\"https:\/\/www.franchise.org\/benjamin-franklin-father-of-franchising\">the father of franchising<\/a>, suggesting that some of his printing partnerships resemble modern-day franchising. That would be fitting, since there\u2019s even a plumbing franchise that named itself after Benjamin Franklin!<\/p>\n\n\n\n<p>In Scott Shane\u2019s 2005 book,&nbsp;<a href=\"https:\/\/www.amazon.com\/Ice-Cream-Internet-Franchising-Profits\/dp\/013149421X\"><em>From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company<\/em><\/a>, he suggests you can find franchising roots back in the Middle Ages&nbsp;when people bought the rights from feudal lords to collect their taxes.<\/p>\n\n\n\n<p>But the point is that franchising has been around for some time now, in a lot of different forms. In some ways, things have changed a lot, and in some ways, not much at all.<\/p>\n\n\n\n<p>For instance, on December 21, 1968, when Herman Petty of Chicago opened a McDonald\u2019s franchise, he was&nbsp;<a href=\"https:\/\/aaregistry.org\/story\/the-first-black-owned-mcdonalds-opens\/\">the first African American<\/a>&nbsp;to do so, well over a decade after the company had started franchising. Valerie Daniels-Carter, a very successful franchise owner (she owns over 120 of them, including Pizza Hut and Auntie Anne\u2019s),&nbsp;<a href=\"https:\/\/www.usatoday.com\/story\/news\/nation-now\/2016\/01\/30\/blacks-franchising-burger-king\/78382550\/\">recalled trying to buy a Burger King franchise<\/a>&nbsp;in the early 1980s. She says that even back then there weren\u2019t many African American female franchise owners and described the franchising world then as not having a glass ceiling, but a cement one.<\/p>\n\n\n\n<p>Of course, there\u2019s still a lot of work that needs to be done to encourage more diversity in franchising. But especially in the last couple&nbsp;of decades, with the internet democratizing information, and the advent of franchise and business coaches, it\u2019s easier than ever to become a franchise owner.<\/p>\n\n\n\n<p>Back when<a href=\"https:\/\/entrepreneurssource.com\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" I started The Entrepreneur\u2019s Source\u00ae\u00a0in 1984 (opens in a new tab)\"> I started The Entrepreneur\u2019s Source<\/a><em><a href=\"https:\/\/entrepreneurssource.com\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" I started The Entrepreneur\u2019s Source\u00ae\u00a0in 1984 (opens in a new tab)\">\u00ae<\/a><\/em><a href=\"https:\/\/entrepreneurssource.com\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" I started The Entrepreneur\u2019s Source\u00ae\u00a0in 1984 (opens in a new tab)\">\u00a0in 1984<\/a>, the paperwork you had to fill out and keep track of for a franchise could fill an entire filing cabinet. Now, you\u2019ve got all the same information on a flash drive. Back then, if you wanted to learn anything about franchising,\u00a0you\u2019d have to pore through books in the library to get a sense of what type of franchises existed, or you might spend a fortune traveling to a franchise trade show to meet people in the industry and collect a small pile of brochures.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/d10go8g0ra2k4p.cloudfront.net\/wp-content\/uploads\/2020\/01\/TES_FM_Different-World-1024x609.jpg\" alt=\"\" class=\"wp-image-534\" srcset=\"https:\/\/fm2.dev.craftwebshop.com\/\n\/wp-content\/uploads\/2020\/01\/TES_FM_Different-World-1024x609.jpg 1024w, https:\/\/fm2.dev.craftwebshop.com\/\n\/wp-content\/uploads\/2020\/01\/TES_FM_Different-World-300x178.jpg 300w, https:\/\/fm2.dev.craftwebshop.com\/\n\/wp-content\/uploads\/2020\/01\/TES_FM_Different-World-768x456.jpg 768w, https:\/\/fm2.dev.craftwebshop.com\/\n\/wp-content\/uploads\/2020\/01\/TES_FM_Different-World.jpg 1627w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The information that took hours, days and sometimes weeks and months to gather, you can now find in minutes or hours, and you can explore the possibilities online without ever leaving your home. There are, as you can imagine, numerous articles and videos online that can help you get a sense of what types of franchises are out there and whether the franchising world is right for you. There are online franchise classes and seminars, some of them free and some not, that will, for instance, help walk you through the state and federal laws that govern franchising.<\/p>\n\n\n\n<p>And that\u2019s where the future appears to differ greatly from the past. There\u2019s easier access to education about\u00a0entrepreneurship and franchising and more variety than ever. In 1984, if you wanted to explore self-sufficiency through franchising, there weren\u2019t as many possibilities as there are today, and going through the education, awareness, and discovery process was not only time-consuming, but there was not as much information available, especially from a self-directed approach. Today, in 2020, the possibilities are endless.<\/p>\n\n\n\n<p>The evolution of franchising has certainly changed throughout the years, but one thing has remained the same: that entrepreneurial itch that hundreds of thousands of individuals have. They know there\u2019s a better way to achieve their goals than dealing with the uncertainty that comes with corporate America.<\/p>\n\n\n\n<p><strong>If you\u2019re ready to get started finding your franchise match, we invite you to begin your journey :  Just complete\u00a0<a href=\"https:\/\/franchisematch.local\/step\/one\/\">all five steps of FranchiseMatch.com<\/a>\u00ae to take the first step toward your new alternative career.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a new year and a new decade in front of us, more adults begin to consider the many benefits [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/posts\/531"}],"collection":[{"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/comments?post=531"}],"version-history":[{"count":1,"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/posts\/531\/revisions"}],"predecessor-version":[{"id":535,"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/posts\/531\/revisions\/535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/media\/532"}],"wp:attachment":[{"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/media?parent=531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/categories?post=531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fm2.dev.craftwebshop.com\/\/wp-json\/wp\/v2\/tags?post=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}